BRAND MANAGER
BengaluruFull-time4–5 yrsPosted 3 months ago
Mid-level marketing role at Himalaya Wellness in Bengaluru. Needs 4–5 years and an MBA.
About the role
We are looking for a Brand Manager to own and grow a portfolio within our Personal Care / BabyCare business. This is a high-visibility role reporting into the Category Manager, requiring end-to-end ownership of brand strategy, portfolio planning, and go-to-market execution across offline, e-commerce, and quick-commerce channels — with a strong focus on performance marketing.
What you'll do
- Own the portfolio's growth agenda — drive volume, value, and market share across quarters and key seasons
- Develop annual brand plans: portfolio architecture, pricing/pack strategy, and seasonal go-to-market calendars
- Lead new product/pack development in collaboration with R&D, packaging, and design teams — from consumer insight to launch
- Partner with Sales to build channel-specific GTM plans across General Trade, Modern Trade, e-commerce, and quick commerce
- Own performance marketing for the portfolio — plan, execute, and optimize campaigns across Meta, Google, and marketplace ad platforms (Amazon Ads
What you need
- MIS reporting
- Performance marketing
- Go-to-market
Good to have
- Branding