Specialist - SEM
GurugramFull-time1–5 yrsPosted 3 weeks ago
Mid-level marketing role at Hiveminds Innovative Market Solution in Gurugram. Needs 1+ years.
About the role
We are looking for an SEM expert to manage all pay-per-click (PPC) marketing activities. The Search Engine Marketing (SEM) Specialist will manage all paid search campaigns on Google, Yahoo and Bing, as well as other search and display marketing engines. A successful SEM Specialist will effectively manage the paid search budget and work with the SEO and Marketing team in order to maximize ROI, drive traffic, and customers.
What you'll do
- Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns
- Track, report, and analyze website analytics and PPC initiatives and campaigns
- Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
- Optimize copy and landing pages for paid search engine marketing campaigns
- Perform ongoing paid keyword discovery, expansion and optimization
What you need
- Analytics
- Google Ads
- SEO