Performance Marketer

About the role

We are seeking a commercially minded Performance Ads Manager to drive high-quality lead generation and growth for our clients. In this role, you’ll be directly responsible for the performance of client open-day campaigns, with a focus on filling events while maintaining efficient acquisition costs.

What you'll do

• Manage, optimize, and scale paid social campaigns to consistently generate enough qualified leads to fill client open days
• Maintain CPL (Cost Per Lead) within agreed target ranges while protecting lead quality
• Monitor and improve lead-to-booking rates through ongoing funnel analysis and optimization
• Conduct regular competitor and market research to help clients remain competitive within their local markets
• Develop, brief, and test new creative concepts in collaboration with content creators

What you need

• Digital marketing
• Performance marketing
• Market research