Lead Analyst, Database Marketing
Pune, BengaluruFull-time6–11 yrsPosted over a month ago
Senior marketing role at Icertis in Pune and Bengaluru. Needs 6+ years.
About the role
We are looking for a Marketing Database Management professional to own and evolve the organization's marketing data foundation. The role will be responsible for ensuring that Marketing has access to a trusted, accurate, complete, compliant and business-ready database that can support demand generation, account-based marketing, personalization, campaign execution, lead management, analytics and AI-driven marketing.
What you'll do
- Responsible for ensuring that Marketing has access to a trusted, accurate, complete, compliant and business-ready database that can support demand generation
- Own the Marketing database strategy, health and roadmap
- Define and maintain standards for account, contact, lead and prospect data
- Drive database growth, coverage and marketable database development
- Establish database health and quality scorecards
What you need
- Analytics
- Marketing automation
- HubSpot
- CRM
- Salesforce
Good to have
- SQL