Marketing Manager (B2B)
RemoteFull-timeMid levelPosted 2 weeks ago
Mid-level marketing role at Informa Group Plc. Remote.
About the role
This role is responsible for developing data-driven marketing strategies that generate qualified leads, optimize the customer journey, and collaborate with commercial teams to convert opportunities into closed business.
What you'll do
- Lead Funnel Activation: Design and execute integrated demand generation campaigns to drive qualified leads through the funnel, owning performance metrics including MQLs
- Multi-Channel Campaign Execution: Plan and execute B2B marketing campaigns across email, paid search, paid social (LinkedIn), content syndication
- Lead and execute B2B marketing initiatives with a primary focus on lead funnel activation, demand generation, and revenue growth
What you need
- Digital marketing
- SEO
- Marketing automation
- Email marketing
- Content marketing
- HubSpot
Good to have
- Salesforce
- CRM
- Performance marketing