Marketing Manager (B2C)
RemoteFull-timeMid levelPosted 2 weeks ago
Mid-level marketing role at Informa Group Plc. Remote.
About the role
An exceptional opportunity to lead author and researcher community engagement as part of the regional Marketing team at Taylor & Francis. This position is pivotal in developing and executing strategic marketing initiatives to drive article submission growth, enhance brand visibility, and increase Open Research awareness across the South Asia and Sub-Saharan Africa (SASSA) regions.
What you'll do
- Develop and implement comprehensive marketing strategies and campaigns for journals to achieve authorship acquisition goals and support business growth across the SASSA…
- Monitor, analyze, and track submission trends and marketing performance metrics using data analysis tools, ensuring KPIs are consistently met across multiple benchmarks
- Leverage digital marketing expertise and data-driven insights to identify, segment
- Build and maintain strategic relationships with key institutions, academic societies, funding bodies
- Engage with external stakeholders to promote Taylor & Francis Group's position in the research community through conferences, presentations, and speaking opportunities
What you need
- Digital marketing
- Email marketing
- Analytics
- Data analysis
- Social media
- Marketing automation