B2B Marketing

About the role

You will develop integrated marketing strategies tailored to India's priority industries, combining multiple channels to reach and engage enterprise audiences. Working closely with local sales and global marketing teams, you will adapt international campaigns to local market dynamics while sharing valuable insights with global stakeholders.

What you'll do

• Own the development and execution of integrated B2B marketing initiatives, driving measurable enterprise demand and establishing a strong market presence across India
• Build and execute end-to-end B2B marketing campaigns across priority industries in India, from strategy and messaging to implementation and performance measurement
• Develop and coordinate integrated demand generation programs across account-based marketing (ABM), content marketing, events, webinars, partner and customer marketing
• Identify the most effective channels and approaches for each marketing objective rather than focusing on a single specialized function
• Adapt global campaigns, positioning, and messaging to the Indian market, ensuring relevance to local enterprise audiences

What you need

• Content marketing
• Product marketing
• Branding