Director, Growth & Product Marketing

About the role

As Director, Growth & Product Marketing, you will lead the development of a scalable product marketing and growth strategy, shaping how products are positioned, launched, and promoted across a global creative marketplace. You will establish and lead a new function, building the processes, tools, and frameworks needed to accelerate customer acquisition, product adoption, and business growth.

What you'll do

• Lead product positioning and messaging strategies, translating product features and capabilities into clear, compelling value propositions tailored to creators, backers
• Develop and execute go-to-market (GTM) strategies for new products and feature launches, driving awareness, engagement, and adoption across both sides of the marketplace
• Establish and manage standardized launch and promotional packages, creating tiered offerings with clearly defined deliverables that can be consistently sold by Outreach…
• Build and lead sales enablement initiatives, providing the Outreach team with effective pitch materials, sales presentations, messaging frameworks
• Develop strategies and resources that improve sales effectiveness, increase conversion rates, and ensure consistency across customer-facing activities

What you need

• Product marketing
• Marketing automation
• Go-to-market
• CRM