Performance Marketing Lead (User Acquisition)

About the role

We are looking for an experienced Performance Marketing Lead to drive user acquisition strategies and accelerate profitable growth across multiple digital channels and international markets. In this role, you will take ownership of paid acquisition campaigns across platforms such as Meta, Google, TikTok, and AppLovin, ensuring strong performance and sustainable returns.

What you'll do

• Plan, execute, manage, and optimize paid user acquisition campaigns across Meta, Google, TikTok, AppLovin, and other relevant advertising platforms
• Manage and allocate significant advertising budgets based on key performance indicators, including customer acquisition cost (CAC), return on ad spend (ROAS)
• Monitor and analyze campaign performance, conversion funnels, and user cohorts to identify opportunities for improving acquisition efficiency and overall profitability
• Design and implement structured experiments across audience segments, bidding strategies, landing pages
• Collaborate closely with creative and marketing teams to develop, test, and refine advertising concepts, messaging

What you need

• Performance marketing
• Analytics