Regional Marketing Manager
Bengaluru, HyderabadFull-time7–9 yrsPosted 2 weeks ago
Senior marketing role at Keka Technologies in Bengaluru and Hyderabad. Needs 7–9 years.
About the role
This role focuses on driving regional marketing , owning demand generation and pipeline growth across digital, outbound, and event channels, while partnering closely with Sales and SDR teams to improve conversion. It also includes a customer marketing component , supporting engagement, retention, and expansion through targeted lifecycle campaigns and advocacy initiatives such as case studies and reviews.
What you'll do
- Plan and execute integrated demand generation campaigns (digital, outbound, events) to drive high-quality pipeline (SALs/SQLs)
- Own regional event strategy including roundtables, CXO dinners, flagship events, and sponsorships
- Partner with Sales & SDRs to improve lead-to-revenue conversion
- Track and optimize performance using funnel metrics, attribution, and ROI
- Build and scale a customer advocacy engine (case studies, testimonials, referrals, reviews)
What you need
- Marketing automation
- HubSpot
- CRM
- Salesforce
- Cross-selling