Manager

About the role

We are looking for a driven Product Marketing Manager who will be responsible for driving go-to-market activities, competitive intelligence, messaging and positioning of our products. If you have a deep understanding of user’s psychology and enjoy solving complex problems, if you are passionate about carefully researching customer needs and developing great communication strategies to answer them, we have the perfect job for you!

What you'll do

• Market intelligence—be the expert on our buyers, who are they, how they buy and their key buying criteria
• Understand the competitive landscape—be an expert on our competition and how they are positioned
• Collaborate with product management and marketing communications to develop product positioning and messaging that resonate with our target buyer personas
• Understand and document our buyer’s process, including where they get information, and the who , what
• Develop a marketing plan for the products you support in conjunction with our marketing team

What you need

• CRM
• Sales
• Salesforce
• Product marketing
• Marketing automation
• Market research

Good to have

• Google Analytics
• Go-to-market