Director - Growth & Subscription Revenue
BengaluruFull-time5–9 yrsPosted 3 months ago
Senior sales role at Lokal App in Bengaluru. Needs 5+ years.
About the role
In 2018, we began with a WhatsApp group with a simple hypothesis: people in tier-2/3 towns weren't really using the internet meaningfully yet. We believed that if we started with local content in their own language, they'd come back every day; once there was habit and trust, that same space could naturally grow into classifieds and, eventually, something they used for almost everything online.
What you'll do
- Performance marketing across Meta, Google, and emerging channels, with an explicit mandate to cut single-platform dependence
- ASO and organic pull, so growth isn't 100% spend-led
- Influencer marketing and channel mix decisions across four audiences that don't look alike
- High-volume, vernacular-first creative testing — an iteration engine, not a monthly campaign calendar
- CAC optimization as an ongoing discipline, not a one-time fix — continuously testing channel mix, bidding strategy, and creative to bring CAC down without starving volume
What you need
- CRM
- Performance marketing
- Influencer marketing