Influencer Marketing Executive - AstroLokal
BengaluruFull-time1–3 yrsPosted 1 week ago
Junior marketing role at Lokal App in Bengaluru. Needs 1–3 years.
About the role
Influencer Marketing Executive - AstroLokal at Lokal App. Run AstroLokal’s influencer and creator campaigns day to day: sourcing, negotiation, briefing, execution and performance tracking.
What you'll do
- Build and scale creator campaigns aimed at Tier 2–3 audiences across Hindi and regional languages (Telugu, Tamil, Kannada, Marathi, Bengali and more)
- Choose the right creators for each campaign, including astrology, devotional, spiritual, family, lifestyle and regional entertainment creators, based on audience fit
- Design content integrations that feel native to the creator: story-led, culturally rooted, and built to drive installs and first consultations
- Manage relationships with influencer agencies, talent managers and production houses to deliver campaigns at scale and on budget
- Brief and work with production partners on creator-led and branded video for YouTube, Instagram, ShareChat, Moj and other short-video platforms
What you need
- Influencer marketing
- Performance marketing
- Social media
Good to have
- Content marketing