Performance Marketing Executive - Content (Tamil)
BengaluruFull-time1–3 yrsPosted over a month ago
Junior marketing role at Lokal App in Bengaluru. Needs 1–3 years.
About the role
In 2018, we began with a WhatsApp group with a simple hypothesis: people in tier-2/3 towns weren’t really using the internet meaningfully yet. We believed that if we started with local content in their own language, they’d come back every day; once there was a habit and trust, that same space could naturally grow into classifieds and, eventually, something they used for almost everything online.This spark became Lokal.
What you'll do
- For each app you work on, you'll study the audience, the market, and the competition - then write ads that get people to download and make that first purchase
- You decide the angle, the hook, the format, and the script - and you write it yourself
- Brief designers and video editors on your concepts and follow through until the output matches your intent
- Ship multiple creative variants per campaign (80-100 per week) - fast cycles, not one polished ad a week
- You run your own A/B tests, read the results, and decide what to try next
What you need
- Performance marketing
- Meta Ads
- Google Ads
- Digital marketing
Good to have
- Copywriting