Performance Marketing Lead- Sahi English
BengaluruFull-time2–5 yrsPosted over a month ago
Mid-level marketing role at Lokal App in Bengaluru. Needs 2+ years.
About the role
We’re looking for a Performance Marketing Lead who can take ownership of paid acquisition and drive measurable business growth. The ideal candidate is someone who is hands-on with Meta Ads and Google Ads, understands performance marketing deeply, and can make decisions based on data, experimentation and business outcomes.
What you'll do
- Own the end-to-end performance marketing strategy and execution across Meta Ads and Google Ads
- Plan, launch, monitor and optimize campaigns across different stages of the customer funnel
- Manage campaign budgets and identify opportunities to scale spends while maintaining efficient acquisition economics
- Track, analyze and optimize key performance metrics including CAC, ROAS, CPI, CTR, CPC, CPM, CVR and LTV
- Conduct continuous A/B testing and experimentation across audiences, creatives, messaging, campaigns and landing pages
What you need
- Performance marketing
- Meta Ads
- Google Ads
Good to have
- Google Analytics
- Analytics