Performance Marketing Specialist - Lokal Jobs
BengaluruFull-time1–2 yrsPosted 3 months ago
Junior marketing role at Lokal App in Bengaluru. Needs 1–2 years.
About the role
As a Performance Marketing Specialist, you'll own end-to-end paid acquisition and play a key role in driving user growth across Lokal's product ecosystem. You'll be responsible for scaling campaigns, improving marketing efficiency, and identifying new growth opportunities through experimentation and data-driven decision-making.
What you'll do
- Plan, launch, and optimize campaigns across Meta Ads, Google Ads, and other paid acquisition platforms
- Identify, experiment with, and scale new customer acquisition channels
- Analyze campaign performance, customer cohorts, and funnel metrics to uncover growth opportunities
- Design and execute A/B tests for creatives, audiences, landing pages, messaging, and bidding strategies
- Partner with Product teams to recommend improvements based on user behavior, lead quality, and campaign insights
What you need
- Performance marketing
- Meta Ads
- Google Ads
- Analytics
- Looker Studio