Social Media Content Marketer - Gyan TV
BengaluruFull-time1–4 yrsPosted over a month ago
Junior marketing role at Lokal App in Bengaluru. Needs 1+ years and a BBA.
About the role
We’re looking for a Social Media Content Marketer to own GyanTV’s social media presence and drive reach, engagement, audience growth, app installs, and subscriptions. The role requires a growth-focused mindset, strong understanding of social media trends, audience behaviour, storytelling, content formats, and performance analytics, with the ability to turn educational content into engaging and shareable social content.
What you'll do
- Develop and execute social media strategies across Instagram, YouTube, Facebook, LinkedIn, X, and other relevant platforms
- Create and manage weekly and monthly content calendars based on trends, campaigns, audience interests, and business goals
- Create strong hooks, captions, headlines, CTAs, and social copy to drive views, engagement, shares, app installs, and subscriptions
- Identify and leverage trends, viral formats, topics, audio, and content opportunities relevant to GyanTV
- Work closely with writers, editors, designers, creators, and marketing teams to execute social media content
What you need
- Social media
- Analytics
- Content marketing
- Canva
- Performance marketing
Good to have
- Video editing
- Premiere Pro