Senior Specialist - Business Analysis
PuneFull-time8–12 yrsPosted 1 week ago
Leadership data analytics role at LTIMindtree in Pune. Needs 8–12 years.
About the role
We are seeking a Business Analyst with experience across the AdTech and MarTech ecosystems to translate client business needs into scalable digital advertising and marketing solutions. The role involves supporting presales activities, defining campaign and audience requirements, coordinating with cross-functional stakeholders, enabling platform integrations, and using data-driven insights to improve campaign performance.
What you'll do
- Analyze client business needs across AdTech and MarTech ecosystems
- Define requirements for campaign management, audience targeting, and monetization workflows
- Support presales discussions, solution workshops, proposal development, and consulting engagements
- Collaborate with stakeholders across media planning, ad operations, engineering, analytics, and marketing teams
- Generate data-driven insights to support campaign optimization, audience targeting, and performance improvement
What you need
- Business analysis
- Office 365
- CRM
- Stakeholder management
- Digital marketing
Good to have
- ETL
- Data privacy
- Salesforce