Brand Manager - CV
MumbaiFull-time5–8 yrsPosted 1 week ago
Senior marketing role at Mahindra & Mahindra in Mumbai. Needs 5–8 years and an MBA.
About the role
Brand Manager - CV at Mahindra & Mahindra. Partner with the Brand Head to develop and execute long-term brand strategy and annual brand plans that drive business growth.
What you'll do
- Partner with the Brand Head to develop and execute long-term brand strategy and annual brand plans that drive business growth
- Lead brand development initiatives to maximize sales, market share, brand equity, and overall brand health
- Develop and execute integrated marketing campaigns across ATL, BTL, Digital, CRM, Social Media, PR, and regional activation channels
- Create communication briefs for agencies and cross-functional teams, and manage the annual communication and content calendar
- Drive the development of impactful brand communication aligned with business and brand objectives
What you need
- Branding
- Social media
- CRM
- Demand planning