Manager- Marketing, IO
MumbaiFull-time6–10 yrsPosted 1 week ago
Senior marketing role at Mahindra & Mahindra in Mumbai. Needs 6–10 years and an MBA.
About the role
As a Manager- Marketing, you will have to develop and execute marketing strategies for assigned international markets and regions to strengthen Mahindra brand equity, support business growth and enhance customer engagement.
What you'll do
- Develop annual marketing plans, assess market trends, competition and customer insights for assigned regions
- Execute integrated campaigns across ATL, BTL, Digital, PR, Events and Retail; ensure brand consistency
- Partner with country teams and distributors for effective implementation of marketing initiatives
- Drive content strategy, channel management, engagement, governance, capability building and performance tracking
- Manage budgets, track ROI, evaluate performance and recommend improvements
What you need
- Product strategy
- Content strategy
- Digital marketing
- Branding
- Social media
- Channel sales