Senior Manager - Salesforce
MumbaiFull-time5–6 yrsPosted 1 week ago
Mid-level software engineering role at Mahindra & Mahindra in Mumbai. Needs 5–6 years and a B.Tech, B.E. or B.Sc.
About the role
Design, build, and optimize customer lifecycle journeys using Salesforce Journey Builder. Develop automated communication programs across Email, SMS, WhatsApp, Push Notifications, and other digital channels. Create personalized customer experiences based on behavioral, transactional, demographic, and engagement data.
What you'll do
- Design, build, and optimize customer lifecycle journeys using Salesforce Journey Builder
- Develop automated communication programs across Email, SMS, WhatsApp, Push Notifications, and other digital channels
- Create personalized customer experiences based on behavioral, transactional, demographic, and engagement data
- Implement lead nurturing journeys for vehicle enquiries and prospective customers
- Design ownership and retention campaigns focusing on service bookings, renewals, accessories, loyalty programs, and repurchase opportunities
What you need
- Salesforce
- Marketing automation
- CRM
- Digital marketing
- SQL
- JavaScript
Good to have
- Telecom
- Channel sales