Deputy Manager - Adobe Campaign
Kozhikode, MumbaiFull-time7–13 yrsPosted 1 week ago
Senior marketing role at Malabar Group (Malabar Gold & Diamonds) in Kozhikode and Mumbai. Needs 7+ years and an MCA, B.Tech or B.E..
About the role
retention, and conversion. notifications, and WhatsApp. target audiences, messaging, and campaign timelines. effectiveness and ROI. Adobe Campaign, and Adobe Analytics.
What you'll do
- Develop and execute marketing campaigns using Adobe Campaign to drive customer engagement, acquisition
- Plan, implement, and monitor multi-channel campaigns across various digital platforms, including email, SMS, push
- Collaborate with cross-functional teams, such as marketing, creative, and analytics, to define campaign objectives
- Set up and configure campaign workflows, segmentation, and targeting strategies in Adobe Campaign
- Manage and optimize campaign performance by analyzing data and leveraging insights from Adobe Analytic
What you need
- Analytics
- Data analysis
- Data privacy
- SOP writing