Senior Manager - Retention and Loyalty
MumbaiFull-time3–5 yrsPosted 1 week ago
Mid-level customer support role at Michael Page India in Mumbai. Needs 3–5 years.
About the role
Rapidly develop and launch qualitative and quantitative A/B and multivariate tests and continuously apply the learnings 3-5 years in a strong data-driven, analytical role, e.g., tier-1 management consulting firms, investment banking firms 1-2 years in a hands-on marketing or consumer-focused role, preferably in the digital space (e.g., direct-to-consumer, e-commerce)
What you'll do
- Develop the customer retention and loyalty strategy for the company
- Lead and execute the retention marketing plan
- Develop and initiate growth and retention campaign briefs and experiments, with clearly defined metrics
- Develop retention marketing strategies, including behavioural targeting, SMS/Email/Social Media retargeting
What you need
- Customer service
- Investment banking
- Communication