Growth Management- Senior Manager- Insurance
NoidaFull-time5–8 yrsPosted 1 week ago
Senior banking role at Paytm in Noida. Needs 5–8 years.
About the role
Drive user acquisition, engagement, and retention for our Insurance platform, accelerating growth and increasing market share in the insurance investment space.
What you'll do
- Develop and execute data-driven growth strategies to boost user adoption and transaction volume for insurance products
- Design and implement A/B tests and experiments to optimize user journeys, improving key metrics such as reach, CTRs, conversion rates and customer retention
- Analyze user behavior and identify opportunities for product enhancements, marketing campaigns, and customer segmentation
- Collaborate with product, and engineering teams to launch and refine growth initiatives
- Monitor and report on key performance indicators (KPIs) such as CTRs, conversions, customer acquisition cost (CAC), and customer lifetime value (CLTV)
What you need
- Insurance
- Cross-selling
- Google Analytics
- SQL
- Digital marketing
- Performance marketing
Good to have
- User flows