[India] Associate Engagement Lead - Marketing Mix
PuneFull-time3.5–5 yrsPosted 1 week ago
Mid-level marketing role at ProcDNA in Pune. Needs 3.5–5 years.
About the role
We are seeking a Marketing Mix Analytics Lead to drive measurement and optimization of marketing investments for pharmaceutical clients. This role focuses on Marketing Mix Modelling (MMM) to quantify channel impact, evaluate ROI, and support data-driven budget allocation decisions. The ideal candidate brings strong experience in MMM within the pharma domain, along with the ability to translate analytical outputs into clear, actionable business insights.
What you'll do
- Lead end-to-end Marketing Mix Modeling (MMM) engagements, from problem structuring to final recommendations
- Analyze multi-channel marketing data to quantify channel effectiveness, contribution, and ROI
- Apply statistical techniques such as regression modeling, adstock, and saturation curves
- Translate model outputs into business insights and budget optimization strategies
- Develop client-facing presentations with clear storytelling and structured recommendations
What you need
- Analytics
- SQL
- Python
- R
Good to have
- Power BI
- Snowflake
- Databricks
- Tableau