[India] Senior Analyst - Marketing Mix Modeling
PuneFull-time2–3 yrsPosted 1 week ago
Junior marketing role at ProcDNA in Pune. Needs 2–3 years.
About the role
We are seeking an experienced Marketing Mix Modeling (MMM) Analyst/Senior Analyst with a strong background in pharmaceutical and life sciences analytics. The ideal candidate will have hands-on experience in developing, interpreting, and delivering Marketing Mix Models for pharmaceutical clients and be comfortable working in a consulting environment.
What you'll do
- Develop and execute Marketing Mix Models (MMM) for pharmaceutical/lifesciences brands in US
- Prepare and integrate sales, promotional, media, and market datasets for modeling
- Perform data transformations such as adstock, saturation, lag creation, normalization, and feature engineering
- Build, validate, and interpret regression-based MMM models
- Analyze marketing channel effectiveness, ROI, incremental sales, and promotional response
What you need
- Digital marketing
- SQL
- Analytics
- Python
- PowerPoint