Principal/Senior Software Engineer - Mobile App Monetization (Ad Server)
Gurugram, PuneFull-timeHybridLead levelPosted over a month ago
Leadership software engineering role at PubMatic in Gurugram and Pune. Needs a B.Tech or B.E.. Hybrid.
About the role
This role is focused on building high-performance, low-latency, scalable, and privacy-safe systems that help maximize publisher revenue from in-app inventory while improving DSP and buyer spend efficiency. The role requires a deep understanding of mobile app advertising, SSP-DSP RTB workflows, OpenRTB mobile signals, SDK/mediation integrations, traffic shaping, QPS optimization, mobile attribution, privacy constraints, and performance advertising.
What you'll do
- Architect and implement scalable backend services powering mobile app monetization, extracting, transforming
- Build and optimize SSP-DSP integration workflows for mobile app inventory, including app bundle validation, device and geo signal handling
- Design mobile-specific traffic shaping and QPS optimization systems that prioritize high-value in-app inventory based on bid probability, win probability
- Improve runtime handling for Mobile App ad formats such as rewarded video, interstitial, native, banner, app-open, playable, and in-app video
- Build capabilities that improve buyer/DSP compatibility for MApp inventory, ensuring buyers receive well-represented, privacy-compliant, format-compatible
What you need
- Machine learning
- Performance marketing
- iOS
- IPR
- Android
- Incident response
Good to have
- Data privacy