Chief Branding & Marketing Officer
CoimbatoreFull-time15–20 yrsPosted over a month ago
Leadership marketing role at Rathinam Group of Institutions in Coimbatore. Needs 15–20 years and a BBA or MBA.
About the role
The CBMO will be responsible for strengthening the Rathinam brand across our institutions , enhancing national and international visibility, driving admissions marketing, building digital presence, strengthening industry and stakeholder engagement, and developing a high-performing marketing ecosystem.
What you'll do
- Develop and execute the Group Brand & Marketing Strategy
- Drive student acquisition and admissions marketing
- Lead digital, performance, social media and content marketing
- Manage PR, media, reputation and stakeholder communications
- Strengthen employer branding and internal communications
What you need
- Branding
- Digital marketing
- Analytics
- SEO
- Content marketing
- Marketing automation
Good to have
- Telecom
- Employer branding
- CRM
- LLMs