Head of Demand Generation - SLG

About the role

We need a Head of Demand Generation who can sit across the table from a CRO, a BDR lead, or a regional sales manager - and walk out with a campaign plan, a sourced pipeline target, and a motion that AEs can actually execute against. Someone who builds the outbound engine, and treats CAC efficiency as a personal metric.

What you'll do

• Own sourced pipeline across SMB, Mid-Market, and Commercial segments - setting targets, building the motion, and being accountable for what enters the funnel
• Build and scale the outbound engine through ICP segmentation, account scoring, and intent-led targeting - in tight partnership with BDRs and Sales
• Drive the PLG-to-SLG motion - converting high-intent self-serve users into sales opportunities without disrupting the product-led flywheel
• Translate revenue goals into integrated campaigns that BDRs and AEs can execute effectively - not just marketing initiatives that look good in isolation
• Run field events end to end - speaker selection, venue, pre-event outreach, post-event follow-up, and sourced pipeline measurement

What you need

• HubSpot
• Lean
• Salesforce
• CRO
• Wiring