Product Marketing Manager
BengaluruFull-time3–5 yrsPosted 5 months ago
Mid-level marketing role at SaaS Labs in Bengaluru. Needs 3–5 years.
About the role
You will work closely with Product, Sales, Growth, and Customer Success to define how JustCall is positioned in the market, drive product launches and adoption, enable Sales, strengthen competitive differentiation and connect Product Marketing initiatives directly to pipeline, win rates, revenue and customer growth.
What you'll do
- Work closely with Product, Sales, Growth, and Customer Success to define how JustCall is positioned in the market, drive product launches and adoption, enable Sales
- Own product positioning and messaging for JustCall, ensuring our value proposition and differentiation are clear across customer touchpoints
- Build and maintain a structured competitive intelligence and market intelligence function, including competitor tracking, alerts, battlecards, market insights, pricing
- Own GTM strategy and product launches end to end - from market research and positioning to launch planning, sales enablement, adoption and performance tracking
- Partner closely with Sales and Enterprise Sales teams to strengthen outbound motions, customer conversations, objection handling
What you need
- Product marketing
- Customer success
- Go-to-market
- Market research