Marketing Operations Manager
BengaluruFull-time4–6 yrsPosted 4 months ago
Mid-level marketing role at Sarvam in Bengaluru. Needs 4–6 years.
About the role
The Marketing Operations Manager makes Sarvam's marketing engine run. This role owns the systems, data, and processes that connect every campaign, channel, and team, from the website and developer signups through to pipeline and revenue. The job is to make marketing measurable: to know what is working, what is not, and where every rupee and hour is going.
What you'll do
- Martech stack ownership. Own selection, integration, and administration of the marketing stack - CRM, marketing automation, analytics, attribution
- Funnel instrumentation. Instrument the full funnel from first visit and developer signup through to MQL, SQL, and closed revenue. Define the stages, the data model
- Attribution & reporting. Build and maintain attribution models and reporting that show what drives pipeline and usage. Deliver dashboards leadership actually uses to…
- Lead management & routing. Own lead scoring, routing, and the MQL-to-SQL handoff with Sales
- Campaign operations. Set up, QA, and support campaign execution across email, paid, events, and lifecycle. Build the templates, workflows
What you need
- Marketing automation
- HubSpot
- CRM
- Instrumentation
- Salesforce
- Analytics
Good to have
- SQL
- Product marketing
- Lean