Principal Field Engineer

About the role

Reporting to the Head of Growth Marketing, this pivotal role is responsible for driving revenue and brand awareness through high-impact events and field programs. The Principal Field Engineer combines strategic thinking with a hands-on approach, working closely with the sales team to drive demand, build executive engagement programs, and launch initiatives that scale a high-performing event marketing engine.

What you'll do

• Own the strategy, planning, and execution of all Skan AI marketing events, including third-party conferences, field events, and ABM-focused experiences
• Prioritize high-impact events that engage our ICP and support ABM efforts across key verticals
• Manage the full event lifecycle: vendor selection, negotiation, logistics, flawless on-site execution, and post event follow-up
• Maintain and manage the event calendar, budget, and performance targets, and ensure all activities and leads are tracked accurately in HubSpot
• Partner closely with Sales to align event strategy with ABM plays and pipeline goals, maximizing conversion of high-value accounts

What you need

• Sales
• HubSpot
• Go-to-market
• Negotiation
• Site execution
• Communication

Good to have

• CRM
• Marketing automation