VP - Product Marketing
KarnatakaFull-time12–22 yrsPosted over a month ago
Leadership marketing role at SkanAI in Karnataka. Needs 12+ years and an MBA, B.Sc or BA.
About the role
We're seeking an experienced VP, Product Marketing to lead our product marketing function and drive Skan AI's market positioning, messaging, and go-to-market strategy. You'll be responsible for establishing Skan AI as a category leader, building comprehensive product marketing infrastructure, and ensuring our value proposition resonates across every customer segment and use case.
What you'll do
- Strategic Positioning & Messaging Define and own Skan AI's positioning, messaging architecture, and value propositions across all products and solutions
- Develop compelling narratives that differentiate Skan AI's approach and resonate with target buyers
- Craft executive messaging for board presentations, conference keynotes, investor communications, and customer engagements
- Drive competitive strategy and maintain competitive intelligence across the market landscape
- Product Marketing Foundation Build and maintain core product marketing assets including persona templates, value propositions, messaging hierarchies, use case libraries
What you need
- Product marketing
- Content marketing
- Go-to-market
- Market research
- Roadmapping
- Product strategy
Good to have
- Customer success