Lead - Digital Marketing
BengaluruFull-time7–10 yrs25 L–₹35 L a yearPosted over a month ago
Senior marketing role at SuperK in Bengaluru. Needs 7–10 years. Pays ₹25–35 LPA.
About the role
The Digital Marketing Lead runs both sides of the funnel — equally accountable for getting new customers in and keeping existing ones active. This is not a performance-first role with CLM bolted on; retention is a core deliverable.
What you'll do
- Full digital P&L — acquisition spend, CRM budget, and retention outcomes — across three growth themes: B2B franchisee lead generation
- LTV thinking — you decide whether to spend more acquiring new customers or re-engaging lapsed ones. Budget allocation must reflect a full-funnel LTV view, not just CAC
- CRM platform ownership at a strategic level — define segmentation logic, lifecycle stages, and measurement framework; the Retention Manager executes within it
- Team leadership — directly manage the Performance Marketing Manager and Retention Marketing Manager, with one executive each
- Agency replacement — build in-house capability and SOPs across both acquisition and retention
What you need
- Digital marketing
- SEO
- Google Ads
- Meta Ads
- Performance marketing
- Google Analytics
Good to have
- CRM
- Looker Studio
- SOP writing