Marketing Lead - Offline
BengaluruFull-time5–8 yrs20 L–₹25 L a yearPosted over a month ago
Senior marketing role at SuperK in Bengaluru. Needs 5–8 years. Pays ₹20–25 LPA.
About the role
We’re looking for a Offline Marketing Lead who can bring the voice of the shopper into everything we do—from product launches to in-store activations to digital promotions. This person will work at the intersection of marketing, category, sales, and design , translating consumer insights into high-impact, on-ground and digital retail experiences that drive conversion and loyalty.
What you'll do
- Develop initiatives that increase footfall, member acquisition, repeat visits, basket size, and customer lifetime value
- Own the complete in-store customer journey—from store entry to checkout
- Drive merchandising standards, promotional visibility, planograms, shelf communication, POS branding, seasonal campaigns, and cross-category merchandising
- Ensure every store consistently delivers a compelling and conversion-focused shopping experience
- Design and execute high-impact campaigns across offline and digital channels that influence shopper behaviour
What you need
- Branding
- POS