Marketing & Brand Head
MumbaiFull-time7–12 yrsPosted 1 week ago
Senior marketing role at SuperStuff in Mumbai. Needs 7–12 years and a BBA or MBA.
About the role
The Marketing & Brand Head for the Fintech industry will play a pivotal role in shaping and executing the marketing strategy for the company. The role involves overseeing digital marketing, brand management, product marketing, communications, and customer acquisition strategies. A deep understanding of the fintech space, customer journeys, and market dynamics is essential to help position the brand as a leader in the industry.
What you'll do
- Brand Strategy and Development
- Develop and execute a comprehensive brand strategy that defines the companys identity, value propositions, and competitive differentiation in the fintech sector
- Lead the development of the companys brand positioning and messaging across all platforms, ensuring consistency and alignment with business goals
- Strengthen brand awareness and visibility through targeted campaigns, partnerships, and media relations
- Drive the creative direction and ensure the brand voice is consistently represented in all communications
What you need
- Digital marketing
- Performance marketing
- Analytics
- Marketing automation
- Google Analytics
- HubSpot
Good to have
- SEO
- Public relations
- CRM
- Salesforce
- Email marketing
- Content marketing