Marketing Lead
MumbaiFull-time6–11 yrsPosted 1 week ago
Senior marketing role at SuperStuff in Mumbai. Needs 6+ years and a BBA.
About the role
As the Marketing Lead, you will be at the forefront of the brand's content, branding and marketing efforts. With a focus on managing external agencies and spearheading strategic initiatives, you will play a pivotal role in enhancing the brand's visibility and engagement across various platforms.
What you'll do
- Collaborate with external agencies / freelancers specializing in apparel shoots, social media, digital marketing, public relations, media buying etc.
- Define clear objectives, provide direction, and ensure timely delivery of high-quality work from agency partners and in-house resources
- Develop and implement comprehensive digital marketing strategies to drive brand awareness, customer acquisition, and engagement across online channels
- Utilize data-driven insights to optimize campaigns, maximize ROI, and achieve key performance indicators (KPIs)
- Lead brand marketing initiatives to enhance the brand's positioning and perception in the market, aligning with the brand's ethos and values
What you need
- Analytics
- Digital marketing
- Public relations
- Social media
- Branding