Product Marketing Specialist
BengaluruFull-time5–8 yrsPosted 1 week ago
Senior marketing role at SuperStuff in Bengaluru. Needs 5–8 years.
About the role
We are looking for a Product Marketing Specialist who can take ownership of a product's positioning and messaging. You will oversee the creation and distribution of content for our promotional campaigns by understanding- the product's target audience, our ideal customer profile, and the jobs they need to accomplish- and gaining in-depth knowledge of relevant product features.
What you'll do
- Segment our users by deeply understanding our clients and end users. You will talk regularly to users and prospects and draw qualitative and quantitative insights
- Define our GTM and partner with the rest of the team to execute the GTM. It will include work like demand generation, ORM, sales enablement
- Understand and analyze the competitive landscape to define our own marketing strategy
- Craft a story about the product that will entice potential customers to purchase the product and collect customer feedback after launch
- Prepare for a new product or feature launch by creating educational content about the value and benefits of the product to convert potential customers into buyers and…
What you need
- Product marketing
- Digital marketing
- Google Ads
- Content marketing
- Google Analytics
- Copywriting
Good to have
- CRM
- Customer success