Marketing CRM Sr. Analyst
BengaluruFull-time4–7 yrsPosted 1 week ago
Mid-level marketing role at Unisys India (Private) LTD-UGS Bangalore in Bengaluru. Needs 4+ years and a B.Sc or BA.
About the role
Own end-to-end CRM campaign creation and execution, including automation rules that ensure accurate attribution and reliable reporting. Manage data imports and ongoing data integrity across the CRM, forms, landing pages, and third-party data sources — preventing orphaned leads, broken tracking, and duplicate records.
What you'll do
- Own end-to-end CRM campaign creation and execution, including automation rules that ensure accurate attribution and reliable reporting
- Manage data imports and ongoing data integrity across the CRM, forms, landing pages, and third-party data sources — preventing orphaned leads, broken tracking
- Troubleshoot system errors affecting lead flow, working cross-functionally to resolve issues quickly and minimize disruption
- Lead CRM improvement initiatives by identifying process and data gaps, then partnering with stakeholders to design and implement solutions
- Lead Management & Funnel Optimization
What you need
- CRM
- Analytics
- SQL
- Salesforce