Account Based Marketing specialist
BengaluruFull-time1–3 yrsPosted 3 days ago
Junior marketing role at Xoxoday in Bengaluru. Needs 1–3 years.
About the role
We're looking for an ABM Manager to build and run account-based marketing programs that directly contribute to pipeline and revenue. This role owns strategy and execution across ABM campaigns targeting high-value accounts — working in close alignment with sales to turn marketing effort into qualified engagement and measurable outcomes.
What you'll do
- ABM Strategy & Planning
- Design and execute ABM programs aligned to target account lists and sales priorities
- Develop account-level messaging frameworks and campaign strategies across funnel stages
- Translate pipeline goals into structured ABM plays across one-to-one, one-to-few, and one-to-many tiers
- Build and run multi-channel ABM campaigns from planning through performance analysis
What you need
- Analytics
- HubSpot
- User flows
- Go-to-market
Good to have
- Marketing automation