Performance Marketing Manager
DelhiFull-time5–9 yrsPosted 2 weeks ago
Senior marketing role at xponentiate in Delhi. Needs 5+ years.
About the role
BeatO is looking for a hands-on Performance Marketing Manager to own paid customer acquisition across its B2C businesses, from devices and supplements to doctor-led care programs. Success in this role means profitable, scalable growth: efficient CAC, strong ROAS, and a steady pipeline of new customers across paid channels.
What you'll do
- Plan, execute, and optimize paid acquisition campaigns across Meta, Google (Search, Shopping, YouTube, Performance Max), and other relevant channels
- Own full-funnel performance, from prospecting to retargeting, with clear accountability for CAC, ROAS, conversion rate, and revenue contribution
- Manage and allocate monthly paid media budgets, scaling what works and cutting what does not
- Run structured testing across creatives, audiences, landing pages, and bidding strategies, and turn the learnings into repeatable playbooks
- Work closely with the creative, brand, product, and tech teams to improve ad creatives, landing pages, and the checkout and app-install journey
What you need
- Performance marketing
- Meta Ads
- Google Ads
- Google Analytics
- Analytics
- CRM