Senior Manager - Marketing (Performance & Growth)
DelhiFull-timeSenior levelPosted 2 months ago
Senior growth marketing role at xponentiate in Delhi. Needs an MBA.
About the role
BeatO is looking for a Senior Manager – Marketing to own growth marketing for its B2C and service-led care programs. This is a hybrid strategist-operator role: the person will be expected to design new go-to-market approaches and continuously optimize the acquisition-to-enrolment funnel, while also staying hands-on with day-to-day campaign execution.
What you'll do
- Own performance marketing end-to-end across paid channels (Meta, Google, programmatic
- Design and test new GTM approaches for BeatO's B2C/service-led programs: audience segments, channel mixes, offers, and pricing or bundling experiments
- Own full-funnel optimization from awareness through app install/lead capture, trial, paid conversion, and program retention, working closely with product, growth
- Execute and support other marketing efforts (~40%): organic/social, lifecycle and CRM campaigns, content, partnerships, and on-ground or BTL activity as needed
- Set up and monitor CAC, LTV, ROAS, and attribution dashboards; report performance and funnel health regularly to leadership
What you need
- Meta Ads
- Google Ads
- Performance marketing
- Google Analytics
- Analytics
- CRM
Good to have
- Lean
- Go-to-market