Associate Director - Marketing
HyderabadFull-timeLead levelPosted open since dec 2025
Leadership marketing role at Zee Entertainment in Hyderabad. Needs a BBA.
About the role
Ideating and strategizing for launch and sustenance campaigns and an omni-vision suited best for Linear and OTT 360-degree marketing. Create Viral & market first innovative Social and PR campaigns for digital & social mediums. Finalization of the launches and brand sustenance activities in coordination with the marketing & business heads.
What you'll do
- Create Viral & market first innovative Social and PR campaigns for digital & social mediums
- Work closely with the programming and consumer research & insights teams for developing the annual brand calendar
- Support the brand with high quality, timely marketing inputs and implement tactical plans / programs to maximize the value of the brands through launch
- Conduct Brand track studies by spearheading relevant Market Research to monitor trends and consumer perception
- Ensure support to the sales team for revenue maximization
What you need
- Analytics
- Social media
- Market research