Manager - Performance Marketing
MumbaiFull-time2–3 yrsPosted open since may 2024
Junior marketing role at Zee Entertainment in Mumbai. Needs 2–3 years.
About the role
The Campaign Manager shall be an integral part of the digital performance marketing team in driving & executing the Facebook & Google Campaigns for building year on year 4x business growth. The incumbent will have a firm grasp on understanding the data and performance marketing tools to build digital analytics capability and a ROI driven approach to create a buzz amongst our viewers.
What you'll do
- Execution and implementation of paid campaigns via Facebook, Google Channels, Programme Channels, Media planning and buying on digital
- Optimizing ROAS (return on ads spend)
- Ownership of end-to-end paid campaigns execution across channels
- Build intuitive and robust dashboards which will help in measuring and acting upon basis campaign performance
- Analyze campaign results, develop analytical & data driven methodologies to scale up campaigns efficiently
What you need
- Performance marketing
- Google Ads
- Analytics
- Social media
- Data analysis
- PowerPoint