Senior Analyst, Analytics and Insights (Programmatic)
BengaluruFull-time2–5 yrsPosted 2 months ago
Mid-level analyst role at Zeta Global in Bengaluru. Needs 2+ years and a B.Com or BBA.
About the role
The Programmatic Analytics and Strategy team at Zeta Global provide actionable insights to both external customers and internal teams.
What you'll do
- Client-facing lead responsible for communication campaign strategy, reviewing campaign-based insights and providing a story-telling interpretation to provided insights
- Work with clients to understand key business challenges and design analytic and testing plans to derive actionable intelligence
- Own campaign performance and reporting insights while recommending opportunities for optimization (ex. running additional channels, updating current targeting strategy
- Reviewing performance of models across revenue, performance, and pacing
- Design and implement tests to evaluate model and feature performance
What you need
- Analytics
- SQL
- Excel
- Statistics
- PowerPoint
- Customer success
Good to have
- VBA
- SAS
- Tableau
- Python