Senior Data Analyst
HyderabadFull-time5–9 yrsPosted 5 months ago
Senior data analytics role at Zeta Global in Hyderabad. Needs 5+ years and a BBA or MBA.
About the role
6:00 PM to 2:00 AM IST, as the candidate will need to collaborate closely with stakeholders in the US time zone.
What you'll do
- This role is ideal for a business-minded analytics professional who can connect marketing strategy, measurement, and performance insights to practical business decisions
- The Senior Business Analyst will work closely with teams in India and the USA to shape marketing test plans, evaluate campaign outcomes
- Partner with marketing and cross-functional stakeholders to define business questions, shape test-and-learn plans
- Support the design and evaluation of marketing tests, including A/B tests, holdout strategies, geo tests
- Build a strong understanding of marketing measurement practices, including incrementality, attribution, and performance tracking
What you need
- SQL
- Excel
- Stakeholder management
- Statistics
- Test cases