Marketing Manager - Demand Generation APAC
Bengaluru, MumbaiFull-timeMid levelPosted 4 months ago
Mid-level marketing role at Zycus in Bengaluru and Mumbai.
About the role
The incumbent would be responsible for performance marketing demand generation activities, with hands-on experience with managing LinkedIn campaigns, Google PPC/ analytics etc. You will work closely with marketing operations, sales, product, customer success and most other teams within the organization.
What you'll do
- Understand the nuances of each market and develop market specific content & digital marketing plan to build awareness, interest, and consideration
- Plan and manage integrated demand generation campaigns across different channels. E.g., email campaigns, PPC ads, LinkedIn paid campaigns etc. to build pipelines
- Planning and organizing roundtables & events (ground events / webinars) either own or 3rd party to generate leads
- Optimize campaigns to maintain channel efficiency
- Identify new channels for developing the sales pipeline
What you need
- Digital marketing
- Performance marketing
- Email marketing
- Branding
- Analytics
- Customer success
Good to have
- Go-to-market