Digital Marketing Analyst

About the role

We are seeking a proactive and creative Digital Adoption & Change Enablement Specialist to lead initiatives that drive the adoption and usage of our digital platforms (such as portal, mobile app as well as internal digital tools). This cross-functional role combines digital marketing, change management, and communications to ensure our employees and partners are engaged, enabled, and empowered to use our digital platforms effectively.

What you'll do

• Partner & Customer Engagement
• Design and execute digital marketing campaigns to increase usage of the partner portal and mobile app
• Develop compelling content (emails, banners, videos, toolkits) to promote key features and updates
• Collaborate with partner teams to gather insights and create targeted outreach strategies
• Lead change enablement activities to drive adoption of internal digital tools (e.g., CRM, Dashboards, Automation tools)

What you need

• 5–9 years in marketing
• Digital marketing
• Analytics
• Email marketing
• Copywriting
• CRM
• Product marketing
• Any graduate

Good to have

• Employee engagement