Lead - Marketing

About the role

As a Lead / Senior Associate Marketing, you will be a core problem-solver responsible for owning the marketing pipeline and delivering on pipeline commits. Initially, you will define the strategy and own the end-to-end funnel for one of our marketing channels, outbound marketing, focusing on strategy and funnel conversion to generate tangible business value rather than requiring deep, technical platform-level expertise.

What you'll do

• Define and execute the marketing strategy in alignment with broader business objectives for one or more of the marketing channels
• Experiment continuously to optimize funnel conversion rates and rigorously analyze incremental impact
• Identify opportunities for growth and efficiency, breaking down complex pipeline challenges into clear, actionable, and scalable solutions
• Work seamlessly with cross-functional teams (Events, Marketing, Business Operations, and Sales) to prioritize initiatives using data and research
• Stay updated on industry trends, competitive landscapes, and emerging opportunities to continuously sharpen the strategic growth plan

What you need

• 3–6 years in marketing
• Test automation
• Test cases
• Any graduate