Performance Marketing Expert — Edtech

About the role

We are looking for a hands-on Performance Marketing Expert who can take ownership of paid lead generation and customer acquisition across Meta, Google and other digital advertising platforms. This is not an agency coordination or reporting-only role. This is a high-ownership, hands-on role. You will take complete responsibility for assigned campaigns from planning and setup to optimization, troubleshooting and results.

What you'll do

• Take complete responsibility for assigned campaigns from planning and setup to optimization, troubleshooting and results
• Be accountable for campaign outcomes, not just completing tasks
• Plan, build, manage and optimize paid campaigns across Meta/Facebook & Instagram, Google Ads, YouTube and other relevant platforms
• Monitor CPL, CPQL, conversion rate, CAC, ROAS and LTV
• Create campaign structures and select appropriate objectives

What you need

• 4–8 years in marketing
• Performance marketing
• Google Ads
• Meta Ads
• Digital marketing
• Analytics
• CRM
• Any graduate

Good to have

• Marketing automation
• Google Analytics
• CRO
• Online teaching